HARCOURTS AUCTION vs TRADITIONAL MLS
Compare your options to see how a Harcourts auction
may be a better choice when listing your property.
Auctions have a set sale date, auction
Traditional listings are marketed without timeline and with no set date for sale.
The set date tells buyers the seller
is motivated to sell, although not
Traditional marketing can be described as a passive approach with no set strategy.
Forces buyers to make a decision
and creates a sense of urgency
Can take months to obtain valuable feedback and discover market value.
Buyers are more likely to view an
auction property before a traditional
listing, allowing us to captivate the
No set date means buyers are not
forced to make a decision.
Set date allows market value to be
found quicker as the process creates
urgency and encourages buyers to make
an offer for fear of missing out.
Buyers keep looking at other properties while watching the sellers property continuously sit on the market. Buyers will wait for a price reduction because they have no call to action.
Viewings and showings are restricted
to OPEN HOUSE times only to further
assist qualifying interested buyers.
Listing agent may put a lock box on the property and allows buyers to go through the property at any time.
Listing agent is always in attendance
during showings to sell the home and
defend any feedback.
Buyers permitted to view the property alone - gives them a feeling that they are the only ones interested in the property.
Agents able to monitor feedback from
buyers as all OPEN HOUSE attendees
must give their information before
entering the property.
Agent has a disconnect to the buyers feedback as they aren't present during the viewings and do not understand the true features and benefits of the property.
Interested parties must view all within
the same OPEN HOUSE.
All people are called if an offer is
received prior to auction to ensure
equal chance and best possible
Harcourts auction listings have
experienced at least 50% more inquiry
than a traditional listing with every
property receiving at least one offer
before auction day.
Traditional listings received at least 50% less inquiry, which means less competition.