4% TOTAL Commission To List AND Sell Your Home!
...superior full service with 30+ years of experience... why pay 5% to 6%, $1,000's more in commissions, to others offering less?

Ten Costly Mistakes Made By Home Sellers

Selling your home can be a nerve racking, exhausting experience.  Last minute calls, inconvenient showings, price adjustments, and the uncertainties of being stuck with a house that doesn’t sell for months on end can all take their toll.  If you are not completely prepared, you could end up losing thousands of dollars in profit!  The difference between a profitable, smooth transaction and a miserable experience is often a fine line.  The majority of home selling nightmares are caused by a lack of knowledge.  This report is designed to make you aware of the 10 common mistakes that cost sellers serious money.

1.  IMPROPER PRICING:  Set the price too high and it will sit unsold and develop the identity of a problem property, with the accompanying stigma of what real estate agents call a "stale listing."  On the other hand, price it too low and you may give away thousands in profit to a total stranger. Either way you lose. Setting the appropriate price involves the evaluation of numerous different factors...and it's critical!

2.  NOT PROVIDING EASY ACCESS:  Accessibility is a major key to a profitable sale.  A lock-box is best, while appointment-only showings are most restrictive.  The more accessible your home, the more showings, and the better the odds are of finding a person willing to pay top dollar. In today's competitive market, buyers who can't get a viewing will go on to other homes, and purchase elsewhere.

3.  BAD HOUSEKEEPING:  The prospective homebuyer's first impression is the most important. An unbelievable amount of home sales have been lost to unmowed lawns, cluttered rooms, bad stains, dirty kitchens and bathrooms, unpleasant odors, etc. Imagine you are the buyer and clean your home from top to bottom...military style.

4.  FAILURE TO MAKE REPAIRS:  Often even minor improvements will yield as much as three to five times the repair cost at the time of sale. There are literally thousands of homes for sale, and buyers buy what they see. Seemingly small fix-up jobs can make the difference between a closed sale at top dollar and a home that languishes on the market for months on end.

5.  POOR SHOWING TECHNIQUES:  Your home should be neat and clean, but that's just the beginning. There are lots of little details that make a big difference. Knowing exactly what to say and do when buyers come through your home is crucial.

6.  RELYING ONLY ON TRADITIONAL SALES METHODS:  Sellers who are innovative and willing to offer new strategies of attracting homebuyers will always outperform those who rely on traditional methods. Today’s market demands around the clock advertising exposure, and response-generating marketing techniques.

7.  MAKING SELLING DECISIONS BASED ON EMOTION:  You must realize that selling your home is a dollars and cents business transaction. Don't let your emotional ties to your home affect your judgment. Remember, purchasers are not buying your home, they are buying a house to make into their home.  

8.  FAILURE TO UNDERSTAND MARKET CONDITIONS:  Just like the stock market, there are current market conditions for houses as determined by supply and demand. Many buyers shop dozens of homes comparing values, so it is very difficult to find a buyer willing to pay more than current market value. No single person, firm, or agent has any control over the market!

9.  WASTING TIME WITH UNQUALIFIED PROSPECTS:  Countless hours of valuable time can be wasted showing and negotiating with "buyers" who can't buy no matter how much they love your house. Buyers should be pre-approved for a loan before you begin dealing with them.

10.  PICKING THE WRONG REAL ESTATE AGENT:  The vast majority of all homes are sold by real estate agents, but all agents are not the same - not even close. The agent's experience, knowledge, and marketing plan can have a huge impact on your success. Signing up with the right agent can make all the difference in the world.

Home Preparation Advice

Buyers buy homes based on emotion - how a home "feels" to them.  Many factors come into play, many that the buyer isn't even aware of.  Buyers buy what they see.  Ask your friends and neighbors to view your home through "buyer's eyes" and give you their honest opinions.  In general: cleaner is better, brighter and more open is better, no odors is better, and neutral colors are best.  Make you home as appealing and uncluttered as the home you would like to buy.


Good "curb appeal" is imperative.  If people don't like your house from the outside, they won't want to come inside.

Make sure your front lawn looks neat and tidy to make the first impression favorable.  Cut the grass and trim the hedges and shrubs.

Plant some extra flowers for color - or just put some pots beside the front door.

Spruce up your landscaping with some fresh plantings.  Even a few items can improve the look of things.

Remove all dead limbs and debris.  Give the lawn a fresh raking and the sidewalk and driveway a good sweeping. Patch any holes.

Walk your fence line.  Repair broken areas and paint or stain spots in poor condition.

Put away lawn equipment.  Arrange outdoor items, such as firewood or outdoor furniture, neatly.

Take a close look at your front door. It's a focal point and one of the first things your prospects will examine.  If it's faded or shows signs of needing repair, clean it, stain it, or paint it.  While you're at it, do the same with the back door and garage door.

Repainting the entire exterior of your home is a fairly expensive venture, and really unnecessary unless the walls have bad blistering or peeling.  But you can do wonders by simply painting window sashes, trim, and shutters.

Replace faded house numbers with shiny new brass ones.

If needed, repaint or replace the mailbox.

Clean out debris in your rain gutters.  Touch up with paint if necessary, and realign if crooked.

Check the roof for shingles or flashing that needs replacing.

Fix any broken windows or screens, and wash them for a bright, sparkling appearance.

Test the entry light and the doorbell.  It's the little things that matter.

Haul out any "junk" in your side or backyard.

Clean out the garage.  The perfect garage contains only car - do your best.


After you've tackled the exterior of your home, head inside.  The goal here is to make everything look more spacious, more organized, brighter, warm, and homey.

No matter what the season, do your spring cleaning.  Clear houses sell a lot easier than dirty ones.

About the cheapest way to make rooms seem warmer and brighter is by buying higher intensity light bulbs, putting them in every lamp in the house, and then turning them on.  Also always open drapes and angle blinds to brighter rooms.  This gives the house a friendly glow.  Buyers will react positively, and feel good about your home.

Brighten things with fresh paint.  White, off-white, or beige walls make a room look bigger and lighter.  And you can be fairly certain these colors will go with the new buyer's furnishings.  Painting the inside costs very little, gives a "new" smell, and makes a big difference in buyer perception, so go ahead and do it.

Too much furniture can make a home "feel wrong."  So move out all your excess furniture, especially worn or outdated furniture, to make rooms seem larger and uncluttered, and take down pictures that hide walls.

Clean out all your closets to make them look bigger.  Store out-of-season clothes in the attic or basement, and get rid of excess items.  Neatly arrange everything that's left.

Have a huge garage sale with all your excess items.  Not only will you be reducing clutter, but you can use the money you earn to finance your touch-ups.  You'll also be reducing your moving costs.

Clean all your windows and mirrors so they sparkle.

Arrange the furniture so each room appears as spacious as possible.

If the carpeting looks dirty, have it cleaned.  If it looks worn, or is a loud color, consider replacing it.  You will probably recover the cost, and your home will sell faster.

Launder draperies and curtains, if needed. Dust blinds and furniture.

Clear off the kitchen counters - that includes small appliances and dish-draining racks.  Make the counters look as expansive as possible.

Clean out the inside of kitchen cabinets.  Leave them looking clean and spacious.

Clean the oven and all appliances.  Wash the grease splatters from around the stove.  Don't forget to polish the chrome on the sink.  Clean out the refrigerator, use a clear wax and polish the floors.

A grungy bathroom will kill sales.  Make each bath look like a guest bath.  Polish the tub, toilet, and bathroom sink.  Clean all tile, grout, and caulk, replace cracked tiles, and regrout if necessary.

Put out fresh towels and a new bar of matching colored soap when the house is to be shown.

Clean the furnace/air conditioner return filters and vents.  Then crank up whichever one is appropriate to make your home as comfortable as possible.

Get out your tool kit, and fix all those little things that you've lived with over the months or years.

Tighten loose doorknobs, drawers, cabinet handles, towel racks, switch plates, and outlet covers.

Tack down any loose molding, glue down any lifted wallpaper; replace any cracked switch plates.

Fix sticking doors and windows, squeaking doors, and wobbly stair banisters.

Fix leaky faucets and remove water stains.

If it's time to spray or bomb for bugs, don't wait until the last minute.


Before prospective buyers walk in the door, give your home the welcoming aroma of fresh-baked bread or cinnamon rolls. (A pot of cinnamon and water on the stove will give the same results.)  Do not smoke in the house!

Clear out the kids, their toys, the cat, and the dog.

Turn off the television, stereo, and radio.  Like kids and animals, they too can be distracting.

Turn on all your lights - open all the drapes and blinds - even during daylight.

Put out fresh flowers, your best towels, and a nice tablecloth.

Make yourself scarce.  Many prospects feel like intruders when the owners are present.  They tend to hurry away, or fail to ask the questions they'd like to ask.  Your absence will put buyers at ease, and give them a chance to spend more time looking at your house, absorbing its advantages and visualizing themselves living there.

Be polite, but avoid conversations with prospects.  Their agent needs their complete attention to increase their interest in your home.

Don't apologize for the appearance or condition of your home.  You'll only call attention to things the buyers might have overlooked.

Don't try to complicate the sale of the home by discussing drapes, furniture, appliances, etc.  If the buyer wants any of these items, the agent can ask about them later.

Keep your home on the market.  Let your home be shown even when you're not there.  If you don't, you're limiting the showings - and actually keeping your house off the market many hours a day.

Always keep your home ready to be shown.   We and other agents will try to give you as much advance warning as possible, but be prepared.

Top 10 Rules for Staging Homes
(from HGTV.COM)

1. Grab them from the curb.  You've seen them. Buyers hunkered low in their cars in front of your house, doing drive-bys before deciding whether to request a showing or attend an open house. Make these potential buyers fall in love with your home from the street by adding potted plants and flowers, power-washing patios and walkways, weeding the garden and mowing the lawn. It's your first chance to make a good impression, so you've got to make it count.

2. Make it sparkle.  Pretend that your mother or mother-in-law is coming for a visit. Think hotel clean. Mop, dust, vacuum, wash windows, baseboards — even the cat. Remember that people will look in your cupboards, under your sinks and in your closets. Also, pay particular attention to odors. You might even consider consulting a neutral nose by having a friend come by for a smell test.

3. Pay attention to color and light.  You may love hot pink in the living room, but too-bright colors turn buyers off. Neutralize strong colors for the broadest appeal. A neutral home appears larger and has less chance of offending someone. Also, open up blinds and draperies to make sure there's sufficient natural light throughout the home. Remember, lighting is the most effective way to set a mood.

4. Depersonalize.  Few things deter buyers more than a cluttered home. They need to see your home, not your stuff. Excessive personal items like photos, collections, personal awards, electronics and collectibles will make it difficult for buyers to see past your personal style and may deter a sale. Taking yourself out of the picture makes it easier for buyers to imagine themselves, and their stuff, in your space.

5. Consider replacing furnishings.  Think about removing or replacing worn or outdated furnishings and get rid of extra pieces. The time has come to move beyond matching furniture, so break up your sets; dated can easily become eclectic with editing and rearranging. Consider consulting with a professional staging company for design direction and advice on rental furnishings to create an inviting home with broad appeal to a wide range of buyers.

6. Invest in new artwork.  Displaying new artwork is a great way to breathe new life into a room. Photography can be used to contemporize a room and add a splash of color as well.

7. Make repairs.  Make your home a high-maintenance zone. Repair squeaky doors, chipped or smudged paint as well as broken fixtures and fittings that you've neglected.Not only can an area rug hide shabby flooring, but it can also bring in added color and depth to a space.

8. Apply a fresh coat of paint.  It's the best bang for your buck that will quickly refresh a dull, dated room. Slap a fresh, neutral color on the space. Choose a beige or taupe for living spaces and a neutral green or blue for bathrooms.

9. Don't forget the floors.  Get rid of worn carpets, and consider refinishing shabby hardwood floors. An inexpensive new area rug is a quick fix and can disguise the look of old floors.

10. Spring for new light fixtures.  Renew the look of the room by replacing old or dated light fixtures, door hardware, light switches and outlets. If it's tacky and older than you, get it out of there.

Search All Available Southern California Homes For Sale From Every MLS Listing From Every Real Estate Company!  Get Free Home Value.  Only 4% Total Commission To List And Sell Your Home With Superior Full Services.

© 2017 by Dr. Kenneth J. Wozny - all rights reserved