Harcourts Prime Properties
we can sell your home using the TRADITIONAL MLS or with our RETAIL non-distressed auction plan





HARCOURTS AUCTION vs TRADITIONAL MLS
Compare your options to see how a Harcourts auction
may be a better choice when listing your property.



SUCCESS RATE
HARCOURTS AUCTION

TRADITIONAL MLS
The Harcourts auction process has
over a 90% list to sell ratio.
On average, the list to sell ratio
is between 30% and 50%.

PRICING
HARCOURTS AUCTION

TRADITIONAL MLS
Auctions have a bidding to start from price
or no price, allowing a negotiation up.

Traditional listings have a for sale
list price.
The marketplace does not know the seller's expectations or their final number.

The list price immediately tells a
buyer what the seller will accept.
There is no ceiling to the value.

Buyers will always try and negotiate
an offer below the list price.

Market decides the value.

Buyers are focused on how much
less they can buy your property for
and how much they can negotiate
your list price.

Buyers are focused on what the property
has to offer without the distraction of a
list price.

If the property isn't selling the only
option is to reduce the price.
Auctions are subject to a sellers
confidential expectation/reserve allowing
a seller to be in complete control at all
times.
In a traditional sale the buyer knows your reserve price, because it's your list price.

STRATEGY
HARCOURTS AUCTION

TRADITIONAL MLS
All inspections, reports, and disclosures
are completed up front.

In a traditional listing, the buyer signs a purchase agreement, lists their terms, and inspection periods.

When a property sells at auction it is sold
on an "as is" basis.

Buyer completes due diligence after making the seller agree to the purchase agreement.

The buyer is required to complete all
due diligence before signing the
non-contingent purchase agreement.

During contingency periods the buyer has the ability to ask for repairs, price reductions, and extended time to close.
During the auction process the seller is
in control and the seller dictates the terms.
During the traditional process, the buyer is in control.


SET DATE
HARCOURTS AUCTION

TRADITIONAL MLS
Auctions have a set sale date, auction
day.

Traditional listings are marketed without timeline and with no set date for sale.

The set date tells buyers the seller
is motivated to sell, although not
desperate.

Traditional marketing can be described as a passive approach with no set strategy.

Forces buyers to make a decision
and creates a sense of urgency
amongst buyers.

Can take months to obtain valuable feedback and discover market value.
Buyers are more likely to view an
auction property before a traditional
listing, allowing us to captivate the
entire market.

No set date means buyers are not
forced to make a decision.
Set date allows market value to be
found quicker as the process creates
urgency and encourages buyers to make
an offer for fear of missing out.
Buyers keep looking at other properties while watching the sellers property continuously sit on the market.  Buyers will wait for a price reduction because they have no call to action.

CONTROL
HARCOURTS AUCTION

TRADITIONAL MLS
Viewings and showings are restricted
to OPEN HOUSE times only to further
assist qualifying interested buyers.

Listing agent may put a lock box on the property and allows buyers to go through the property at any time.
Listing agent is always in attendance
during showings to sell the home and
defend any feedback.

Buyers permitted to view the property alone - gives them a feeling that they are the only ones interested in the property.

Agents able to monitor feedback from
buyers as all OPEN HOUSE attendees
must give their information before
entering the property.

Agent has a disconnect to the buyers feedback as they aren't present during the viewings and do not understand the true features and benefits of the property.
Interested parties must view all within
the same OPEN HOUSE.


All people are called if an offer is
received prior to auction to ensure
equal chance and best possible
outcome.

INQUIRY
HARCOURTS AUCTION

TRADITIONAL MLS
Harcourts auction listings have
experienced at least 50% more inquiry
than a traditional listing with every
property receiving at least one offer
before auction day.
Traditional listings received at least 50% less inquiry, which means less competition.
















Click On Our Informative Links Just Below








© 2017 by Dr. Kenneth J. Wozny - all rights reserved