Page 11 - Spring-2025-Sellers-Guide

The 3 Biggest Mistakes

Sellers Are Making Right Now

If you want to sell your house, having the right
strategies and expectations is key. But some
sellers haven’t adjusted to where the market is
today. As a result, those sellers are making some
costly mistakes.

Here’s a quick rundown of the 3 most common
missteps, and how partnering with an expert agent
can help you avoid every single one of them.

1. Pricing the Home Too High

According to a survey by John Burns Real Estate Consulting (JBREC) and Keeping Current
Matters (KCM), real estate agents agree the #1 thing sellers struggle with right now is setting
the right price for their house (see graph below):

More often than not, homeowners tend
to overprice their listings. If you aren’t
58% of Agents Say Sellers Have up to speed on what’s happening in
the Most Trouble Setting the your local market, you may give in to

Right Price in Today’s Market the temptation to price high so you can
have as much wiggle room as possible
to negotiate. You don’t want to do
Top Issues Sellers Find Most this.
Challenging in Today’s Market
Today’s buyers are more cautious due

Setting the right price 58% to higher rates and tight budgets, and
a price that feels out of reach will
Understanding market
demand 22% scare them off. And if no one’s looking
Handling legal and at your house, how’s it going to sell?
regulatory requirements 8% This is exactly why more sellers are
Marketing and reaching having to do price cuts.
potential buyers 5%

Negotiating with buyers 4% To avoid this headache, trust your
agent’s expertise from day 1. A great
Other 3% agent will be able to tell you what your
neighbor’s house just sold for and how

Source: JBREC and Keeping Current Matters Real Estate Agent Survey that impacts the value of your home.

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